On August 1, 2018 ETEM begins renovation of its visual identity. Rebranding is motivated by the ambition of the company, following global trends, to seek cleared visual representation of its brand.
ETEM's new corporate vision relies on simplified lines without unnecessary graphic aggravation. From the company logo dropped stylized emblem "E" leaving only the spelling of the company’s name itself. The aim is the new identity to highlight the style and visual presence of ETEM. Symmetry in branding suggests reliability and quality, which are leading principles for the company. Corporate fonts and colors will be retained.